Deep Canvassing

Deep canvassing is not a traditional conversation asking voters to support a specific candidate. Instead, we share a personal story and listen to the concerns expressed by citizens to demonstrate caring. This approach has a memorable impact on voters. By telling a personal story the canvasser builds trust with the voter. Through deep listening, we help voters identify issues they care about and discover self-motivation to participate in the election process.

Deep canvassing has been proven to be an effective way to help more people vote. It was developed by the Leadership LAB in Los Angeles and has been effectively employed to help motivate voters in multiple organizing projects across the nation.

“What we’ve learned by having real, in-depth conversations with people is that
a broad swath of voters are actually open to changing their mind.”
David Fleischer, Leadership LAB