Deep canvassing is not a traditional conversation asking voters to support a specific candidate. Instead, we share a personal story and listen to the concerns expressed by citizens to demonstrate caring. This approach has a memorable impact on voters. By telling a personal story the canvasser builds trust with the voter. Through deep listening, we help voters identify issues they care about and discover self-motivation to participate in the election process.
Deep canvassing has been proven to be an effective way to help more people vote. It was developed by the Leadership LAB in Los Angeles and has been effectively employed to help motivate voters in multiple organizing projects across the nation.
“What we’ve learned by having real, in-depth conversations with people is that
a broad swath of voters are actually open to changing their mind.”
David Fleischer, Leadership LAB
Dave Fleisher Ted Talk
Dave Fleisher – Changing the Conversation
Leadership LAB – Transgender Rights
Now This – Deep Canvassing
Knock, Knock, Who’s There? No Political Canvassers, for the First Time Maybe Ever
New York Times | May 7, 2020
To Sway Swing Voters, Try Empathy
New York Times | Feb. 4, 2020
How Suffering Farmers May Determine Trump’s Fate
New Yorker | Aug 17, 2020
Can Millions of Deep Conversations With Total Strangers Beat Trump — and Heal America?
Rolling Stone | July 15, 2020
How Trump’s Presidency Looks from Rural Wisconsin
New Yorker | Sept 19, 1019
How Do You Change Voters’ Minds? Have a Conversation
New York Times | April 7, 2016
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